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Addition of the fast-growing haircare brand strengthens professional portfolio.
June 30, 2025
By: TOM BRANNA
Editor
L’Oréal today signed an agreement to acquire Color Wow, a fast-growing professional haircare brand. A purchase price was not disclosed. The acquisition further strengthens L’Oréal’s Professional products portfolio. Color Wow has a proven track record of success and strong potential for global growth, according to L’Oréal executives. “We are delighted to welcome Color Wow to the L’Oréal family,” said Omar Hajeri, president of L’Oréal’s professional products division. “As a premi...
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